About Ranger Rick

Our goal is to spark a lifelong love for wildlife and the outdoors. We do this by meeting children where their curiosity already lives with surprising animal facts, stunning photography, and storytelling adventures that inspire them to explore more.

We help kids discover the natural world with wonder and confidence. Like a good field guide, we make the unfamiliar feel approachable by breaking down big ideas, making what’s small feel significant, and encouraging connections to wildlife right where you are, with what you have.

We make learning playful while staying factual. Our stories and experiences are grounded in credible science, reviewed with care by experts, and presented in ways children can understand. For decades, this approach has earned the trust of parents, caregivers, and educators alike. 

Spend time outside every day in nature while discovering our beautiful world and the wonders of wildlife.

Create a wildlife-friendly landscape or garden space and the National Wildlife Federation will recognize it as a Certified Wildlife Habitat®!

Empower K-12 students and educators to assess, improve, and celebrate their school’s environmental impact.

Create native plant habitat in outdoor learning spaces for youth.

Help your child take action in their community to protect monarch butterflies and other precious pollinators. (Photo courtesy of Rick L. Hansen)

Find local communities going above and beyond for wildlife, by expanding quality wildlife habitat, offering hands-on education for residents, hosting native plant sales and tree giveaways, and more. (Photo courtesy of the Pajarito Environmental Education Center)

Connect with a local conservation nonprofit through NWF’s network of affiliate partners nationwide, all focused on protecting wildlife.